1+Socio-Cultural

=Essential questions:=
 * To what extent is our behavior determined by the society in which we live?
 * How do psychologists study the effect of socio-cultural factors on human behavior?
 * How does our social cognition influence our behavior?

Learning objectives & content

 * Outline principles that define the socio-cultural level of analysis: Society and culture influence individual behavior; We are social animals; We construct our conceptions of the individual and social self.
 * Explain how principles that define the socio-cultural level of analysis may be demonstrated in research
 * Discuss how and why particular research methods are used at the socio-cultural
 * level of analysis: review of experimental method from unit 1; focus on observations
 * Discuss ethical considerations related to research studies at the socio-cultural level of analysis: overt and covert observations; long-term effect on the individual
 * Describe the role of situational and dispositional factors in explaining behaviour: The Actor-Observer Effect
 * Discuss two errors in attribution: The Fundamental Attribution Error (Ross) and the Self-Serving Bias (Greenberg)
 * Evaluate social identity theory: Tajfel’s SIT, Reicher & Haslam on SIT
 * Explain the formation of stereotypes and their effect and behaviour: Social categorization, illusory correlation, stereotype threat
 * Explain social learning theory: Bandura’s Bashing Bobo study.
 * Discuss the use of compliance techniques: reciprocity & commitment
 * Evaluate research on conformity to group norms: Asch, Moscovici
 * Discuss factors influencing conformity: group size, unanimity, self-esteem
 * Define the terms “culture” and “cultural norms”
 * Examine the role of two cultural dimensions on behaviour: individualism vs. collectivism; Time consciousness.
 * Using one or more examples, explain “emic” and “etic” concepts: Definitions and various examples. We will focus on this more next year when we study depression.
 * Evaluate participant and non-participant observations
 * Discuss considerations involved in setting up and carrying out an observation

**Cultural Dimensions and Etic v/s Emic approach**
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**Bystander Effect**
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 * Origin of the research: The Death of Kitty Genovese**

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 * Explained by Philip Zimbardo**

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Individualism vs Collectivism media type="youtube" key="CW7aWKXB5J4" height="315" width="420"